When it comes to making the most of social media, many people think it’s all about the likes. And don’t get us wrong, we too have posted something we found particularly witty and then risked
Reach is a powerful tool at every phase of a campaign, from introducing a candidate to the electorate, to ballot access, to persuasion, to GOTV. We encourage campaigns to integrate Reach into their campaign plan
What is Apple changing? Apple’s upcoming new iPhone software, iOS 18, is expected in mid-September and will include many changes, but the one most relevant to Reach is a change in how iPhone users will
When most Americans think of elections, they think of the pivotal day in November when they cast their ballots. But to get to that day, many of us — campaign teams, volunteers, and supportive voters
Political canvassing is the process of directly engaging with voters to gather information, like registration status or candidate support levels, for a political campaign or organization. This vital information informs campaign strategy, like where and
Since President Barack Obama’s 2008 presidential election, the use of digital technology for political campaigning has grown exponentially. Every year, we see new political campaign software that helps Democratic and progressive campaigns win, from local
For many, the concept of relational organizing in an electoral context is a new tactic. However, the practice of empowering individuals to organize and mobilize their personal community has been around for ages, the basic
Tags are one of the most powerful and flexible features of Reach, but sometimes to make the most out of tags, you may want to do bulk operations that are not possible from just the
In many states, petitioning for ballot access is one of the first challenges that a field team has to take on. The process can labor-intensive, subject to terrible weather, detail-oriented, difficult to track, and a
One of the biggest lessons learned in the aftermath of the 2020 election is that there is a lot more work to be done. When campaigns come into a community once every two years asking
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