In case you missed our webinar on March 7th with Wisconsin Democrats Coordinated Campaign Director, Anna Surrey, we talked about creating and running a relational organizing program, whether for a campaign cycle or year-round.
You can watch the recording on our YouTube channel:
Some of the strategies and tools we discussed:
- Set Up Your Campaign
- Set up your Reach Campaign with Contact Scripts and Network Contact Action Cards.
- Have organizers fill out a Relational Organizing Worksheet writing down who they might know outside of their closest circle.
- Use a volunteer training deck to get organizers started on Reach.
- Schedule a series of events to keep the momentum going.
- Volunteer Recruitment and Retention Strategies
- Diversity
- Engagement
- Mobilization
- Volunteer Training
- Create a Volunteer Ladder of Engagement
- Go Step by Step
- Create a Contact Ladder of Engagement
- Train the Trainers
- Build Your Program
- Neighborhood Team Model
- Create Ladder of Volunteer Engagement
- Provide a menu of options for people to come to next: training, friendbank, etc.
- Bring volunteers into background strategy.
- Best Practices
- Focus on long-term progressive agenda
- Frequent events
- Integrate into other events
- Broaden the Circles
- Set Up User Groups
- Create Push Notifications and Reminders to keep your volunteers coming back to Reach.
- Regularly engage Volunteers through Chat and Rankings.
You can take a look at our slide deck which includes links to resources and more! And feel free to download and customize for your organization.
Please share additional resources, tips, and ideas in the comments! Plus, don’t forget to follow us on Bluesky and check out our Starter Pack of Reach clients and friends!
