Reach is expanding the way and places that progressive canvassers talk with voters. Vote tripling multiplies the impact of those conversations.
Now, wherever you meet voters, you can ask them not only to vote for you, but to get three of their friends to vote. This is called “vote tripling.” Vote tripling campaigns employ this easy, two-step process:
- Ask supporters to name 3 specific friends they’ll mobilize to vote.
- Send those supporters reminders SMSs with the names of those 3 friends before Election Day
Setup is easy
- Add a Yes/No Survey Question called “Vote Tripling: Ask”. In the “Display Question As” field, write “Will you commit to getting 3 friends to vote?”
- Add three Short Text Survey Question called “Friend 1″, “Friend 2”, and “Friend 3”.
- Add all four Survey Questions to a Question Set called “Vote Tripling” and activate it, and fold it right into your canvassing script! Note: Activating a question set will require a Reach Basics subscription or higher.
The Survey Questions on the Person Screen will look like this:
You can learn more about setting up Survey Questions here.
Time to Text
Later, send reminder texts like these to nudge your vote triplers:
On average, around 20% of supporters say yes. So, if your campaign asks 10,000 supporters, you could see 2,000 vote triplers mobilizing up to 6,000 additional voters. In a close race, that turnout could tip the scale.
More info
This tactic was designed by VoteTripling.org, a non-profit that designs and implements free relational voter turnout programs for progressive campaigns. For more information, visit votetripling.org or email Robert at [email protected].
