You’ve designed the perfect gear, and your supporters are ready to show the world where they stand. But great merch doesn’t sell itself, it needs promotion. That’s where Reach comes in!
- Whether it’s that iconic “Movement” t-shirt or a branded reusable tote, the key to success is making it effortless for your community to buy, share, and celebrate your brand. Here are five easy ways to turn your Reach app into a merch-selling powerhouse.
1. Build a Digital Toolkit
Help your volunteers help you. Don’t just hope people find your store; put the links exactly where your volunteers are already looking.
Create high-quality social assets featuring your merch and add them to your Content Galleries and Collections. These could be “Image” assets of the merge with a link to the store in the suggested post, or “Link” assets which send people directly to your storefront. When your volunteers have easy access to professional photos and direct links, they can blast them out to their socials and group chats in seconds.
2. Put Merch Front and Center
Make it easy to prioritize. Use the Reach Action Feed to keep your merch top-of-mind. By creating a Content Share Action Card, you can prompt every single one of your volunteers to share your latest product drop simultaneously, creating a wave of organic buzz across the internet.
3. Direct Access for True Believers
Your Reach volunteers are your most dedicated supporters, your “true believers.” Treat them like VIPs by making the purchase process frictionless. Create an External Link Action Card that sends them directly to your merch store. And for an added bonus, offer a discount code for Reach volunteers only! One tap, and that t-shirt is in their cart.
4. Capture “In the Wild” Moments
Engage your supporters! Social proof is the best marketing tool you have. Create a File Upload Action Card asking your volunteers to upload photos of themselves wearing or using their merch “out in the wild.” Use those images to create promotional materials that break through!
Pro Tip: These authentic, real-world photos make for incredible promotional content that feels much more relatable than a standard studio shoot. And you can use Reach File Upload to also have them upload an image use waiver.
5. Turn Supporters into Content Creators
Level up your engagement by creating a Content Upload Action Card. Ask your volunteers to film short videos or take “fit checks” with their favorite items. Once they submit their content, you can review it and add the best clips back into your Galleries and Collections, creating a self-sustaining cycle of branded, user-generated content.
Tips for Success
- Be Specific: If you want a video, for example, tell Users if it should be vertical (9:16) for TikTok/Reels.
- Add a Deadline: For new drops, use phrases like “Share this by Friday!” to create urgency. You can add expiration dates to Action Card and Content Assets so your asks don’t feel stale.
- Give Rewards: Whether it’s earning points and moving up the Reach Leaderboard, or special discount codes for your Reach Users, everyone wants to know that their effort and loyalty comes with perks and recognition. And your hottest merch makes a great “thank you” to the folks at the top of your Reach Leaderboard!
Transform Your Outreach Strategy
Ready to see how Reach can revolutionize your organization’s outreach? Join the ranks of past and present Reach clients like AOC, the DNC, James Talarico, Wisconsin Democrats, Zohran Mamdani, and the Working Families Party.
Get Started Today Email [email protected] for pricing information and let’s get your supporters Reaching.